Sephora Affiliate Program: Everything You Need To Know In 2023


If you’re a beauty blogger or influencer, you’ve probably heard of Sephora. As one of the largest beauty retailers in the world, Sephora offers a wide range of products from top brands. But did you know that Sephora has an affiliate program? In this article, we’ll take a closer look at the Sephora affiliate program and how you can make money by promoting their products.

What is the Sephora Affiliate Program?

The Sephora affiliate program is a way for bloggers, influencers, and content creators to earn commission by promoting Sephora products. When you sign up for the program, you’ll receive a unique affiliate link that you can share on your website, social media channels, or YouTube videos. Whenever someone clicks on your link and makes a purchase on Sephora’s website, you’ll earn a commission.

How to Join the Sephora Affiliate Program

To join the Sephora affiliate program, you’ll need to sign up through their partner, Rakuten Marketing. Rakuten Marketing is a popular affiliate network that connects advertisers with publishers. Here’s how to sign up:

  1. Visit Rakuten Marketing’s website and click on “Join Now.”
  2. Fill out the application form and provide information about your website, social media channels, and traffic sources.
  3. Wait for approval from Rakuten Marketing.
  4. Once approved, you’ll be able to access your unique affiliate link and start promoting Sephora products.

Commission Rates and Payouts

The commission rate for the Sephora affiliate program varies depending on the product category. For most products, the commission rate is 5%. However, for gift cards, the commission rate is only 1%. Sephora pays out commissions on a monthly basis, and you’ll need to have at least $50 in commissions to receive a payout.

Benefits of the Sephora Affiliate Program

There are several benefits to joining the Sephora affiliate program. First, Sephora is a well-known brand with a wide range of products, so there’s plenty of opportunities to promote their products. Second, the commission rate is competitive compared to other affiliate programs. Third, Sephora frequently runs promotions and sales, which can increase your chances of earning commissions.

Best Practices for Promoting Sephora Products

To be successful as a Sephora affiliate, it’s important to follow some best practices for promoting their products. Here are a few tips:

  • Focus on high-converting products. Sephora has a wide range of products, but not all of them will convert well. Focus on promoting products that are popular or have high customer ratings.
  • Use high-quality images and videos. Beauty is a visual industry, so it’s important to use high-quality images and videos to showcase the products.
  • Write honest reviews. Customers are more likely to trust your recommendations if you provide honest reviews of the products.
  • Promote Sephora during their sales and promotions. Sephora frequently runs promotions and sales, so make sure to promote these on your website or social media channels.


The Sephora affiliate program is a great way for beauty bloggers and influencers to earn commission by promoting Sephora products. By following best practices and promoting high-converting products, you can increase your chances of earning commissions. If you’re interested in joining the Sephora affiliate program, sign up through Rakuten Marketing and start promoting today!