Average Price For Professional Headshots: A Comprehensive Guide


Professional headshots are essential for anyone who wants to make a good impression in today’s digital age. Whether you’re a job seeker or a business owner, having a high-quality headshot can make all the difference in how you’re perceived online. But, how much should you expect to pay for a professional headshot? In this article, we’ll cover everything you need to know about the average price for professional headshots, including what factors impact the cost, where to find affordable options, and more.

Factors that Impact the Cost of Professional Headshots

The cost of professional headshots can vary depending on a variety of factors, including:

  • The photographer’s experience and reputation
  • The location of the photoshoot
  • The number of photos you need
  • The level of retouching required

Generally, the more experienced and well-known the photographer, the higher their rates will be. Additionally, if you’re in a major city, you can expect to pay more than if you’re in a smaller town. The number of photos you need and the degree of retouching required can also impact the cost.

The Average Price for Professional Headshots

So, what is the average price for professional headshots? According to Thumbtack, the average cost for a professional headshot session is between $100 and $400. However, this can vary widely depending on where you live and the photographer you choose.

Where to Find Affordable Professional Headshots

If you’re on a tight budget, there are still ways to get high-quality professional headshots without breaking the bank. Here are a few options to consider:

  • Look for Groupon or LivingSocial deals
  • Find a photography student or amateur photographer
  • Check with local photography schools or community colleges
  • Ask your network for recommendations

While these options may not guarantee the same level of quality as a seasoned professional, they can still provide you with a great headshot at a fraction of the cost.

What to Expect During a Professional Headshot Session

If you’ve never had a professional headshot session before, you may be wondering what to expect. Here’s a general overview of what the process typically entails:

  • Consultation: Your photographer will likely ask you a few questions about your goals for the photoshoot and what type of image you’re hoping to convey.
  • Preparation: You’ll need to get ready for the shoot by doing things like getting your hair and makeup done, selecting your outfit, and practicing your poses.
  • Photoshoot: During the actual shoot, your photographer will give you direction on how to pose and may take multiple shots with different lighting and angles.
  • Review and Selection: After the shoot, you’ll typically have the opportunity to review the photos and select the ones you like best.
  • Retouching and Final Delivery: Once you’ve chosen your favorite photos, your photographer will likely do some retouching to enhance the images and then deliver them to you in a digital format.

Keep in mind that every photographer may have their own unique process, so be sure to ask any questions you have before the shoot to ensure you’re on the same page.

Tips for Getting the Best Professional Headshot

Now that you know what to expect during a professional headshot session, here are a few tips to help you get the best possible results:

  • Choose the right photographer: Look for a photographer who specializes in headshots and has a style that meshes with your personal brand.
  • Practice your poses: Spend some time in front of the mirror practicing different poses and expressions so you’re comfortable during the shoot.
  • Dress for success: Choose an outfit that makes you feel confident and professional, but also reflects your personal style.
  • Get your hair and makeup done: Consider hiring a professional hair and makeup artist to help you look your best.
  • Relax and have fun: The more relaxed and comfortable you are during the shoot, the better your photos will turn out.


Professional headshots are an important investment in your personal brand, but they don’t have to break the bank. By understanding the factors that impact the cost, exploring affordable options, knowing what to expect during a shoot, and following a few key tips, you can get a great headshot that showcases your best self.