The video sharing site YouTube has announced it is now offering advertisers the opportunity to monetise their ads with video views.

The move is aimed at boosting ad revenue as YouTube’s users continue to grow and advertisers struggle to compete.

It comes after Google announced it would not be offering ads for video views in the United States, and the US Justice Department said it was investigating the company for violating antitrust laws by allowing videos to be displayed without paying for ad space.

Advertisement YouTube will allow advertisers to advertise in the videos that are currently viewed, according to the site’s blog post, which was updated on Monday.

“With the increasing popularity of YouTube videos, the video-sharing site has come to the realization that we may not be able to deliver the high-quality video content we want for the people watching those videos.

In that sense, we are now making a change,” YouTube wrote.

“We are announcing today that we are offering an ad space on videos for which you have posted content and are paid.

You will be able make an ad on the video, and when you view that video, you will be redirected to the YouTube website to view the ad.

You can then click the ‘like’ button to support YouTube’s work on making video viewing more accessible.”

YouTube will not be monetising video views, however, and will be paid on ad views rather than ad revenue, according the post.

“This change is a change for the better, and we hope that advertisers will continue to use our content for a variety of reasons, from making sure they can find the best videos to helping promote their business to providing an easier way for people to share their work,” YouTube said in the post, adding it was “working with the US government to see if we can find a solution that can help all of us get more views from videos”.

“We’re excited about what we’re doing and looking forward to the future.”

Google, meanwhile, said it would be reviewing its advertising policy, and that it was looking to expand ad sales across its other platforms, including YouTube, Google+ and YouTube Music.